6 Essential Tips for Creating Compelling Corporate Training Videos

Are you looking to bring your corporate training videos to life? These clips are often an essential way to provide information and instructions to both new and existing staff; however, we’ve all had to sit through dull, uninspiring or cringy videos at some point.

As a leading video production agency in Australia, here at Viewix, our mission is to help our clients transform their corporate training videos and create compelling solutions that keep your team focused. To help you improve your offering, we have taken a look at our top tips for creating engaging corporate clips. 

1. Understand your audience 

Before you start thinking about your video, the first step is to know who your audience is. Are you targeting new hires, mid-level managers, or senior executives? What are their learning preferences? What is the content that they need to know?

When you understand this, you will be able to ensure that your corporate training videos are meeting their specific needs and expectations, increasing engagement. 

2. Keep it concise 

The last thing you want to do is overload your viewers. That is why you should make sure that your corporate training videos are concise and to the point. Try to keep your videos to 10-15 minutes at most, as this makes the content more digestible and engaging. Should you need longer than that, then consider creating a series of shorter modules. 

3. Focus on your script 

Spoken content is a vital part of any corporate training video, but to keep yours engaging and compelling, you need to keep it clear, concise and to the point. Forget the corporate lingo and instead create clear scripts that communicate the salient points as simply as possible. 

4. Use engaging visuals 

Visuals are the most important aspect of your video, and with the majority of people being visual learners, the right content will improve retention rates and maximise engagement. Alongside animations, real-life scenarios and infographics, utilise on-screen text to emphasise your key points. 

5. Tell a story 

Did you know that humans are up to 22 times more likely to remember a story than they are facts? Utilising stories in your corporate training videos will help to make them more relatable and memorable, so consider using things like customer success stories, case studies, or day-in-the-life scenarios to help humanise the content. 

6. Clearly summarise 

Finally, make sure you are clearly summarising all of the information again at the end of the video. This could be through a short recap, interactive quiz, or short discussion; however you do it, this will help to ensure the lesson sinks in. 

Need help creating compelling corporate training videos?

If you are ready to start transforming your corporate training videos and are looking to create compelling clips that will keep your entire team engaged, then Viewix is here to help you. We’re proud to be the trusted video production partner to some of Australia’s biggest bands, and our experienced team is on hand to help you every step of the way. 

Want to find out more? Get in touch today!